[VIDEO COMING SOON]
Based on the success of the Go Big on Good campaign, Goodwill of North Georgia wanted to see where we could take the idea in 2023, starting with their Super Bowl - Halloween.
Version 2.0 saw the campaign evolve visually from a forced perspective into using objects from Goodwill to create something new. Once again reinforcing the idea that no matter the size of the purchase or donation, they all lead up to something bigger - helping north Georgians find better jobs and new careers.
I contributed creatively from concept to scripts, social, and radio.
Client: Goodwill of North Georgia
Creative Director: Jeff Shill
Art Director: James Hoenicke