Everyone knows Goodwill as the place to find great deals on clothing, home goods, and more but not many people are aware of Goodwill’s bigger mission - to provide job training and resources for members of the community to help find better jobs and new careers.
We created the Go Big on Good campaign that showcased how even the smallest purchase and donation added up to something bigger.
I was part of the creative team from concept to finished product that included both holiday and evergreen video, audio, digital, and OOH.
Won an 2023 AMY Award for Best Non-Profit Integrated Campaign.
Client: Goodwill of North Georgia
Creative Director: Dan Magdich
Art Director: Emily Kurek
Copywriter: Ray Tolbert
Production Company: 45 Studios